Exhibiting at the Cheese and Dairy Products Show means being part of a strategic professional event that brings together key players in the industry. To help you, here is a 12-step checklist to structure your participation and maximise your impact.

1. Access your Exhibitor Area and the online shop

Discover the full range of products and services available at the trade show in the online shop, accessible from your Exhibitor Area. It centralises all the services and support necessary to prepare for your participation.

 

2. Register your co-exhibitors and group exhibitors

Register your group exhibitors or co-exhibitors from your Exhibitor Area. Log in, access the online store and purchase as many partner registration packs as you need. Then go to the ‘Partners’ section and ‘Declare partners’ to finalise their registration.

 

3. Order your technical services

Plan your stand layout in advance by ordering your technical services via the online store.

After the closing date, all technical services must be ordered directly on site at the Exhibitor Reception in Hall 7.1. A 20% surcharge will be applied during the event, starting from the set-up period, on all technical services ordered on site.

 

4. Complete your exhibitor profile on the online catalogue

The digital catalogue (or list of exhibitors) is a key tool for visitors to identify you. When visitors prepare for their visit to the show, this is the first tool they look at. Take the time to complete your profile, provide information about your products and register for the themed tours. A well-filled form improves your ranking and makes it easier to connect with buyers.

 

5. Enter your products in the Coups de Cœur competition

Enter your food products, materials, equipment or services in the Coups de Cœur competition before the 12th of March. The jury will meet at the end of March to select the winning products for this edition.

 

6. Take part in Business Meetings

Complete your profile on our free platform, which will allow you to connect with buyers. Once you have completed your profile, you will be able to schedule your ‘Business Meetings’ before the event. This should be done one month before the trade show.

 

7. Order and manage your badge reader

Order a badge reader licence and install the mobile app.

 

8. Manage and print your ‘Exhibitor’ badges

Badges must be worn by all your employees, including reception staff at your stand, to access the trade show. Be sure to print them before the event or upon arrival on site. In addition, three VIP badges are included in your Exhibitor Pack. Customise them and send them to your best customers.

 

9. Invite your customers and prospects

Send the e-invitations available to you via our platform. This will help boost the footfall at your stand and enable you to organise qualified meetings. Remember to mention your stand number. You can also order additional e-invitations or invitation cards (paper) from the online shop.

 

10. Roll out your communication and press relations

Upload your press releases and press kits via your Exhibitor Area: they will be available in the digital exhibitor list. For the 3 days of the show, plan to submit your press releases to the Press Office: this will facilitate distribution to the media. Download and use the MediaKit, which includes banners and visuals for communication by email and on social media. You can also promote your presence in the exhibition visitor guide using the offers available in your Exhibitor Area.

 

11. Organise your team's travel

Booking your accommodation? Our Bnetwork agency is at your disposal to help you with this. Are you travelling by plane? Take advantage of preferential rates on Air France and KLM flights for the event thanks to the Global Meetings scheme available to exhibitors.

 

12. Plan ahead for logistics, assembly and dismantling

Register your vehicles using your exhibitor login details on the VIPARIS platform to facilitate access during the assembly and dismantling phases.

For bare stands, consult the architecture and decoration regulations available in the Exhibitor Book and submit your projects for approval.

The dismantling of equipped stands must be carried out according to the time slots defined by the organiser, in compliance with the safety rules and logistical procedures in force.

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Winter: the season for comforting cheeses