From 7 to 9 June, at the Cheese and Dairy Products Show, visit stand N032 – Free Cheese Square to discover the Cheese Social Club.
Three smiling people wearing seatbelts in a car with the Cheese Social Club logo above.

Discover the Cheese Social Club: a lively, quirky, and indulgent spot

A space designed to resemble an old Parisian street: cobblestones on the ground, a cheese shop façade, a neighbourhood atmosphere… and, in the middle of the cheese square, a car you can’t miss: the famous Jag Fromage, a Jaguar decked out in Roquefort blue cheese.

The Cheese Social Club is driven and run by Xavier Thuret, one of France’s Best Craftsmen Cheesemakers, and Le Guide du Fromage, with the support of the show. The idea? To create a lively, cheerful, slightly offbeat space where people can come to talk about cheese, meet professionals, discover products, laugh, play, listen to music and share good times.

For three days, the Jag Fromage will become a cosy setting for interviews conducted by Xavier Thuret. A relaxed, friendly format… and no beating about the bush!

Explore the programme

Join the Cheese Social Club: meet, compete, and taste!

Around the stand, several cheese personalities will come to chat, play, co-host highlights or spend time with visitors:

  • Romain Le Gal, one of France’s Best Craftsmen
  • Pierre Gay, one of France’s Best Craftsmen
  • Ludovic Bisot, one of France’s Best Craftsmen
  • François Robin, one of France’s Best Craftsmen
  • Laetitia Gaborit, one of France’s Best Craftsmen
  • Vincent Philippe, World Cheese Champion
  • Matthieu Thuillier, World Cheese Runner-up
  • Léo Begin, Belgium’s Top Cheesemonger
  • Jacques Fromage, DJ
  • Pierre Brisson from the Living Cheese Museum
  • Sophie, from Fromagerie Sophie
  • Charlène, from Fromagerie Charlicot
  • Nader Baraïa from O Bon Fromage
  • The Confrérie du Brie de Meaux

… and many more.

On the itinerary: meet-ups, tastings, interviews, surprises… but above all, battles. Because a trade fair can also have a taste for a challenge. Over the three days, the Cheese Social Club will offer: 

  • Delirious Cheese Quiz, the cheese-themed aperitif game
  • Cosy interviews in the Cheese Jag, throughout the day
  • Cheese and product discovery sessions with producers
  • Book signings
  • Battles and demonstrations of cheese packaging folding
  • Battles and demonstrations of precise cheese weighing
  • Battles and demonstrations of cheese carving
  • Battles and demonstrations of cheese cutting
  • Battles and blind tastings
  • Fondue aperitif
  • Electro music set
  • Cheese karaoke

… and plenty of surprises.

The Cheese Social Club will also feature an exhibition of quirky and poetic artworks, to be discovered throughout the fair.

Round Cheese Social Club logo in yellow and black.

The masters of cheese

MOFs, world champions, and passionate experts ready to share their secrets
Black and white photo of Xavier Thuret with his handle @cheesegourou.

Fun activities

Quizzes, cheese battles, cheesy karaoke, and live demos: have fun while tasting
Le Guide du Fromage website logo with black and blue text.

Discoveries and surprises

Tastings, cozy interviews in the Cheese Jag, and poetic creations to awaken your senses
Miniature scene with car, figurines, and Cheese Social Club store facade.
In short: a stand where we talk seriously about cheese, but without taking ourselves too seriously. A place to meet up, chat, try things out, taste, sing, laugh, have a go at winning prizes… and leave with fond memories.

Where?

The Cheese and Dairy Show

Cheese Social Club - Booth N32 - Place des Fromages Libres

When?

Sunday 7th June 2026: from 9:30am to 6:30pm

Monday 8th June 2026: from 9:30am to 6:30pm

Tuesday 9th June 2026: from 9:30am to 6:30pm

For who?

Show exclusively for professionals aged over 16.

Proof of professional activity will be requested at the entrance of the show.

Grilled Cheese Challenge