In this interview, Michalis Petrou, Commercial Director of Petrou Cheese Factory, Cyprus' leading producer of Halloumi PDO, discusses the company's family heritage, its expertise in Halloumi production and its international development. As an exhibitor at the Cheese and Dairy Products Show, he also shares his vision for 2026, his ambitions for growth and the prospects offered by the global market for this iconic cheese.
Logo de La Fromagerie Petrou

Could you tell us about your cheeses and their place in Cypriot cuisine?

 

Alambra Petrou Bros Dairy Products Ltd is the leading producer of Cypriot cheese, proud to present the island's most iconic product: Halloumi PDO cheese.

A pillar of Cypriot cuisine, Halloumi is more than just a cheese: it is a symbol of our culinary heritage, deeply rooted in local traditions and enjoyed in countless dishes, from traditional village recipes to modern gastronomic creations. With the most extensive range of Halloumi on the market, we are committed to bringing the authentic flavour of Cyprus to consumers around the world.

What makes your production methods unique?

Our production combines 43 years of traditional expertise with the latest cutting-edge technology. Our family operates three modern, high-capacity production lines, ensuring consistent quality, safety and efficiency while preserving the authentic character of Halloumi PDO by producing authentic Halloumi from 100% fresh Cypriot milk. This unique balance between heritage and innovation allows us to offer a premium product that remains true to its roots while meeting the highest international standards.


How are you developing your exports and strengthening your international recognition?

Today, ALAMBRA is a market leader with a strong global presence, exporting to over 40 countries with multiple brands and private label production services. Our strategy focuses on establishing long-term partnerships, adapting to market needs and promoting the authenticity and versatility of our Halloumi cheese. Through our participation in key trade shows, targeted marketing campaigns, and collaborations with retailers, distributors, and the HORECA channel, we are continually expanding our presence and strengthening the international recognition of our brand.


What new products or ranges are you promoting this year?

We are proud to present the most comprehensive range of Halloumi on the market, catering to a wide variety of tastes and uses, from traditional blocks and slices to innovative formats designed for modern consumers and catering professionals. Our goal remains to enhance our existing portfolio in terms of superior quality, convenience and authenticity.


What are your objectives for your participation in the 2026 Cheese and Dairy Products Show?

Our main objective at the Cheese and Dairy Products Show 2026 is to showcase the authenticity and quality of Cypriot PDO Halloumi to an international audience, while strengthening our position as a global leader. We want to meet new partners, conquer new markets and establish collaborations that will further promote our tradition and our unique product on an international scale.

 

Image credit: Petrou Cheese Factory

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