At the Cheese and Dairy Products Show, a stand's performance is not measured solely by its size or design. It also depends on your ability to activate all the levers at your disposal to capture attention, direct traffic and transform encounters into lasting business opportunities.

Before the show: get involved in the visitors' decision-making process

Traffic to your stand begins well before the doors of the Cheese and Dairy Products Show open. As soon as tickets go on sale, visitors consult the official trade show website, request their badges and find out about the exhibitors.

interface exposant salon du fromage
The MediaKit available in your Customer Area provides you with ready-to-use banners and visuals to promote your presence. Use them in your emails and on social media to boost your visibility.
The Business Meetings platform allows you to schedule appointments with buyers before the event. By activating this tool, you can turn your participation into a structured agenda.

During the show: be visible, noticeable and attractive

The official exhibitor guide, distributed at the show entrance, in the VIP Club and to the press service, is a structured visibility tool. You can strengthen your presence via this guide by having your company name printed in bold, including your logo in the list of exhibitors and on the exhibition floor plan, or by using dedicated advertising formats such as half-page or full-page ads, or by being visible on the second, third or fourth cover of the visitor guide.
un exposant devant le plan du salon du fromage

The orientation maps located in high-traffic areas, as well as the logo pack combining several media, increase your visibility.

At a trade show, ease of location directly influences the traffic to a stand.

By opting for large-format signage installed at the reception area or near the entertainment areas, you can directly guide visitors to your stand. By customising the badge lanyards or bags distributed at the entrance, you make your brand visible as soon as they arrive. You can also distribute documents or samples at the entrance to the trade show, either for one day or for the entire duration of the event, to generate immediate traffic to your space. These tools can be ordered from your Customer Area.


The exhibition's activities also play a decisive role

The Coups de Coeur Competition: An iconic creation of the Cheese and Dairy Products Show, the Coups de Cœur Competition has established itself since 2016 as an unmissable event for exhibitors.

Professionals from all over the world gather there to distinguish the most remarkable products. Food products are evaluated on their organoleptic qualities, specifically their appearance, texture, taste and aesthetics. Equipment, materials and services are judged according to criteria of innovation, practicality and environmental friendliness.

Concours Coups de Coeur salon du Fromage
Participating in the Coups de Cœur Contest is first and foremost a way to showcase your expertise before an international jury and a demanding professional audience. It is also an opportunity to attract new customers thanks to the visibility generated by the competition at the trade show. The distinction is also a source of motivation for your teams, who will be proud to see their work recognised. Finally, you benefit from amplified communication through the trade show, which relays and promotes the selected products to the entire professional ecosystem. The deadline for registering for the competition is 12 March 2026. You can register from your customer area.
The Expert’s Agora allows you to organise a tasting, conference or presentation as part of the official programme. For three days, the Cheese and Dairy Products Show is also a place of learning and discovery.
agora des experts salon du fromage
Conferences, round tables and workshops punctuate the event and offer visitors another way to explore the industry. The Agora des Experts is available for you to organise a tasting, presentation or conference at the heart of the show. You will have a 45-minute slot to speak and showcase your expertise in front of a professional audience. To take part, go to your Customer Area. This will create a scheduled appointment in the visitors' diary.

After the show: turn your meetings into lasting business relationships

My contact licence
Attracting traffic only makes sense if the contacts are qualified and exploited. The ‘My Contacts’ smartphone licence allows you to scan badges, add personalised questions and retrieve your database in real time. This structured collection facilitates post-show follow-up and optimises your return on investment.

Attracting traffic only makes sense if the contacts are qualified and exploited. The ‘My Contacts’ smartphone licence allows you to scan badges, add personalised questions and retrieve your database in real time. This structured collection facilitates post-show follow-up and optimises your return on investment. Attracting traffic to your stand at the Cheese and Dairy Products Show is therefore not based on a single action, but on an integrated strategy. By combining visibility upstream, identification on site and structured exploitation of contacts, you transform your participation into a comprehensive business development tool.


Not yet registered?

It is still possible to join the 2026 Cheese and Dairy Products Show. Exhibiting allows you to present your products to a qualified professional audience, meet French and international buyers, and benefit from all the visibility measures offered before and during the event.

If you want to develop your network, launch a new product or strengthen your market position, don't hesitate to register!

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