THE MUST-ATTEND EVENT FOR CHEESE PROFESSIONALS

Cheese enters a new era: trends, innovation, and changing consumption habits

The cheese market is currently undergoing a profound transformation. On the occasion of the 2026 Cheese and Dairy Products Show, the entire industry is coming together to observe the shifts reshaping the future of the sector.

A new generation breaking the rules

Consumers aged 18 to 34 are gradually setting new standards. More attentive to authenticity, local sourcing, and value for money, they are redefining how cheese is consumed.

The ideal cheese board is evolving: less conventional, more experiential, with a balance between traditional references and unexpected discoveries. Contrary to popular belief, this generation remains strongly attached to physical retail and favors in-store human experiences over online shopping.

European cheese gaining ground

While France remains a global benchmark, interest in foreign specialties is accelerating. Cheeses still relatively unknown to the French public are beginning to emerge, such as Danish Kong Bars, Spanish Rey Silo, Portuguese Queijeira Amanteigado, and Greek truffle Graviera.

This diversification reflects growing demand for distinctive, authentic products with a strong identity.

Aging, a craft at the heart of excellence

Often unfamiliar to end consumers, aging is nevertheless the decisive stage that reveals a cheese’s full aromatic complexity.

Temperature, humidity, airflow, maturation time: each parameter directly influences the texture, flavor, and final identity of the product.

As Xavier Thuret explains:

“Aging is not about preserving cheese… it is about giving it flavor over time.”

A constantly evolving industry

The show also highlights a new generation of European producers, affineurs, and artisans who are actively contributing to the sector’s renewal.

Between product innovation, premiumization, evolving consumer expectations, and the valorization of regional terroirs, cheese more than ever confirms its place at the heart of contemporary food trends.