VISITORS TO THE CHEESE AND DAIRY PRODUCTS SHOW
Unsurprisingly, the leading sectors represented were retail (49% of visitors), followed by manufacturers/producers (19%) and distribution and trade (15%). But regardless of category, satisfaction was high, with 98% of visitors in 2024 saying they intended to return in 2026!
Exhibiting at the Cheese and Dairy Products Show means benefiting from exceptional visibility among French cheese and dairy retailers, as well as gaining access to new opportunities for marketing your products. This is especially true given that visitors are clearly on the lookout for new products: discovering new French products is their top priority (cited by 74% of visitors), ahead of seeking information on industry news (54%) and discovering new foreign products (52%).
Exhibiting at the Cheese and Dairy Products Show also opens doors to the world, as nearly one in five visitors (18%) come from abroad (mainly Italy, Belgium, Switzerland and the Netherlands).
So take the plunge: come and exhibit at the Cheese and Dairy Products Show!
A trade show appreciated by its visitors
The figures speak for themselves. 96% of visitors say they are satisfied with the overall atmosphere of the trade show, and just as many praise the quality and quantity of the exhibitors. This high level of satisfaction reflects the friendly and professional atmosphere that has been the hallmark of the trade show for over 20 years. For many, it is an unmissable event, a real platform for meetings and exchanges around cheese and dairy expertise.
The record retention rate – 98% of visitors intend to return – confirms that the show is more than just an exhibition. Over the years, it has become a strategic event for developing business, anticipating trends and nurturing networks.
Clear and ambitious visitor objectives
The 2024 visitor survey highlights the motivations of professionals who travel to Paris. In addition to searching for new French and foreign products, 49% of visitors say they come to meet their usual suppliers and 37% want to talk to their counterparts to share practices. Even more concretely, 18% prepare their purchases or place orders directly on site, while 16% take advantage of the event to meet with their customers.
These figures show that the trade show is not just a place to discover new products, but also a real business venue where lasting partnerships are forged and transactions are made.
A strong international dimension
Although the show remains firmly rooted in France (82% of visitors are French), its international reach continues to grow. 18% of visitors were from abroad at the last edition, confirming the show's appeal beyond France's borders. Professionals from Italy, Belgium, Switzerland and the Netherlands form the core of this international delegation, but many other countries were also represented.
This growing interest reflects the importance of Paris as a global hub for dairy and cheese products. For exhibitors, it is a unique opportunity to raise their international profile and explore new export opportunities. This is highlighted by Emmanuella Perenzin (Latteria Perenzin, Italy), who describes the show as ‘extraordinary, international and gourmet’. For foreign producers, this event is an ideal showcase for positioning themselves on the French and European markets.
Visitor testimonials: the value of networking
Over the years, testimonials have converged on one point: the Cheese and Dairy Products Show is appreciated for the quality of its contacts. Whether they are independent cheese and dairy retailers who come to discover the latest innovations, regional producers looking for new markets, or international distributors curious about French specialities, they all emphasise the importance of the Show as a bridge between tradition and modernity.
For Lisa Zografos (Whole Foods Market, United States), who regularly travels to Paris, the event represents a unique opportunity to discover a range of products that is different from what she can find across the Atlantic, with an incomparable wealth of products and expertise.
These testimonials highlight what makes the show so unique: a place where the passion of producers, the expectations of buyers and the curiosity of distributors come together.
More than a trade show: an experience
In addition to the exhibitors, competitions and activities contribute to enriching the visitor experience. The Grilled Cheese Challenge, for example, attracts a diverse audience and showcases original culinary skills. The Lyre d'Or and ‘Coup de Cœur’ awards recognise the innovation and quality of the products on display.
These awards help to raise the profile of the winning exhibitors and contribute to the unique atmosphere of the event. The Experts' Agora, meanwhile, is a privileged space for deciphering market trends, sharing best practices and exchanging ideas with renowned specialists.
Conferences, round tables and expert presentations punctuate the show and offer visitors a comprehensive overview of developments in the sector.
In light of these factors, the next edition, scheduled for 7 to 9 June 2026, looks particularly promising. With a loyal, demanding and curious visitor base, the Cheese and Dairy Products Show remains more than ever the unmissable event.