
Sales Brochure
The 6 good reasons to exhibit at the 20th edition of the Cheese and Dairy Products Show
The leading trade show for the dairy industry
Created in 1991 by cheese-maker Alain Dubois, the Cheese and Dairy Products Show is the must-attend event for all cheese and dairy professionals. It is a genuine business platform dedicated to the entire value chain, bringing together producers, refiners, importers, distributors and wholesalers in a friendly and professional atmosphere.
Meet qualified buyers from around the world
At the last edition, the show welcomed 7,600 professionals who came to meet their suppliers and discover new ones, discover new products and forge new partnerships. Cheese makers, restaurateurs, importers, exporters, distributors, supermarket buyers and specialist retailers come together to exchange ideas and develop their businesses.
Among the buyers present in 2026 were: Alléosse, Androuet, Auchan, Biocoop, Carrefour, Delhaize (Belgique), Esselunga (Italie), Galeries Lafayette Le Gourmet, Globus (Suisse), Harrods (Royaume-Uni), Intermarché, La Grande Épicerie, La Fromagerie Hamel (Canada), Marjane Group (Maroc), Metro France, Monsieur Marcel Gourmet Market (États-Unis), Monoprix, Paxton & Whitfield (Royaume-Uni), Sainsbury's (Royaume-Uni), Transgourmet Operations, Whole Foods Market (Royaume-Uni), Calendar Cheese Company (Australie) and many other major players in specialised and high-end distribution.
Key figures for the 2026 edition:
- 89% of visitors satisfied with the show
- 88% of visitors are satisfied with the quality of the products showcased by exhibitors.
- 84% of visitors are satisfied with the number of exhibitors.
- 26% of visitors from abroad
- Top 10 visitor countries (excluding France): Belgium, Italy, Spain, Germany, Switzerland, the United Kingdom, the Netherlands, the United States, Algeria, and Japan.
Visitor Survey and Data 2026.
Grow turnover and expand your network
The Cheese and Dairy Products Show is above all a business accelerator. Visitors come to buy, discover and exchange ideas with passionate exhibitors.
Some figures:
- 85% of visitors want to return in 2028
- 82% of exhibitors consider the trade show important for their business.
Visitor and exhibitor surveys 2026.
It is a concrete opportunity to develop your reputation, enrich your network of distributors and boost your sales.
Launch or test cheese creations
The show is the ideal platform to present your new products, test your innovations and gather feedback from professionals.
- 72% of visitors come to discover new French products
- 53% come to discover new international products
- One third of exhibitors are new participants and come from 15 countries.
Exhibitor Data and Visitor Survey 2026.
Since 2016, the Coups de Cœur competition has been highlighting the most remarkable products presented by exhibitors. Selected by a jury of experts, these favourites reward creativity, quality and boldness.
Gain visibility thanks to strong media coverage
Each edition benefits from exceptional media and digital visibility. More than 100 journalists and influencers attend to report on the trends and new products at the show.
- Nearly 150 press publications in 2026: Linéaires, Zepros, RTL, Groupe Réussir (, Profession Fromager…
- A community of more than 19,290 followers on social media
- Exhibitor profiles and video reports broadcast before, during and after the event
The show offers you a powerful opportunity to promote your brand and your products.
Located in Paris, the show offers an exceptional international window. Easily accessible by car, train or plane, Paris Expo Porte de Versailles welcomes visitors from all over France and abroad.
- A prime location for networking in the heart of the capital
- A friendly atmosphere conducive to business
- An ideal setting to showcase your cheeses and dairy products
Close proximity to the International Market of Rungis, the largest fresh produce market in the world
Activity sectors
A rich and varied offer
Take part in the international and unmissable event for quality cheese and dairy products
Meet our exhibitors: Aileen Dautry, Bord Bia – The Irish Food Board
They will be there in 2028
Major players in the industry have already confirmed their participation in the next edition of the trade show. Among them: Agour, Ambrosi France, Fromagerie De La Core Cazalas (Paul Dischamp), Fromages Spielhofer (Switzerland), Fromageries Marcel Petite, Isigny Sainte-Mère, Juraflore, Fromageries Arnaud, Le Farto de Thônes, Maison Gabriel Coulet, Valsana Srl (Italy), and many other producers, affineurs, and manufacturers from France and around the world.
Frequently Asked Questions
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Why should I exhibit at the Cheese and Dairy Products Show?The show brings together nearly 8,500 dairy industry professionals and offers a unique opportunity to increase brand visibility, meet qualified buyers and generate new business opportunities.
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What types of visitors can I meet as an exhibitor?Cheesemongers, distributors, supermarket buyers, wholesalers, importers, exporters, restaurateurs and specialist retailers from France and around the world attend the show to discover new suppliers and products.
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What tangible benefits can I expect from exhibiting at the show?Exhibiting helps increase brand awareness, expand your business network, connect with international prospects, strengthen customer relationships and benefit from extensive media and digital exposure.
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Is the Cheese and Dairy Products Show a good platform for launching new products?Yes. The show is an ideal marketplace for presenting innovations, gathering feedback from industry professionals and showcasing new products to a highly targeted audience.
