Discover all the tips for your participation in the 18th Salon du Fromage et des Produits Laitiers from February 25 to 27, 2024.

Identify the right show

Decided to make trade show media part of your marketing strategy? Ask yourself the right questions to select the event best aligned to your goals and expectations.

Make the most of your show

  • Selecting your trade show
  • Prioritize whos that serve your objectives
  • Put the visitor experience at the heart of your strategy
  • Track your KPIs
  • Plan for post-show sales follow-ups
  • Get your teams fired up
"The challenge lies in having something new to say at the event. That takes a lot of preparation so nothing’s left to chance."
Alexandre Cartier
Business Manager at Sun’Agri

Sucess after the show

Did you know?

81% of contracts are signed in the 10 months following a trade show or exhibition

Exposez sur le salon

Your profile EXHIBITOR

Consult all the information relating to the organization of your participation.
Visitez le salon

Your profile VISITOR

Join the community of cheese and dairy products professionals.