An original creation of the Cheese and Dairy Products Show, the Coups de Cœur competition has been a growing success with exhibitors since 2016. Discover how to participate!
Picture with the logo of the Coups de Coeur contest.
COUPS DE COEUR

4 reasons to take part

  • Highlight your expertise
  • Attract new clients
  • Motivate your team
  • Benefit from an increased communication during the show
Submit your product

Which products can be registered ?

Your products, services, materials, equipment... The contest is not only for novelties, all products (even those marketed for a long time) can be registered. Products awarded in the 2016, 2018, 2020, 2022, 2024 Coups de Coeur Contest cannot participate for 2026.

Who can take part ?

Exhibitors or co-exhibitors of the 2026 Cheese and Dairy Products Show, french or international.

How will the awarded products be advertised ?

  • Before the show: Results will be revealed to the press with a tasting of the awarded products. A dedicated e-newsletters will be sent to visitors. Focus on social networks.
  • During the show : Special pages in the official catalogue and pictogram on show maps. Exhibition of the awarded products in a high footfall area. Special display for your stand. Prize giving during the show
How to register?

Key dates for the competition

Before the show

  • 5 January 2026: online registration opens
  • 12 March 2026: registration closes
  • Monday 16 to Friday 20 March: our service provider receives the products (3 samples per registered product)
  • 24 March 2026: jury meeting
  • 27 March: announcement of results:

- Specific press release

- Email sent to our entire visitor database

- Publications on the website and social networks

During the show

  • Promotion of the products
  • Award Ceremony
Submit your product

The jury

A panel of professionals will elect after a blind-taste their 10 favourites products:

  • The food products will be judged on organoleptic properties (shape, appearance, texture, taste...).
  • Other products (material, equipment and services...) will be judged on a number of criteria: innovation, handling, respect for environment…
Group of people at the cheese salon, holding 'Coup de Cœur 2024' awards, holding trophies in their hands.
VIDEO

Watch the video of the 2024 results announcement

What if your product were the winner this year?
Submit your product